Rethinking Pitch Decks: Embracing Structure Without Sacrificing Creativity

Fundraising. As if it wasn't stressful enough, there's now questions around whether or not the humble pitch deck is good enough anymore.

Recently, the notion that traditional pitch deck templates are outdated has gained traction. Some argue that these templates constrain creativity and fail to capture the dynamic nature of modern pitching. But is it time to completely abandon the pitch deck, or is there a middle ground where structure and storytelling coexist?

The Case for Traditional Templates

Traditional pitch deck templates often come with a predefined structure, including sections like the problem, solution, and business model.

Critics argue that these templates box in the pitch, stifling the entrepreneur’s unique voice and story. They suggest that a more fluid approach, like the pitch cycle model, offers a better chance to capture investor interest.

However, there’s value in the structure that templates provide.

For many founders, especially those new to pitching, these templates act as a roadmap. They ensure that all critical components are covered and presented in a logical order. This structure can be especially beneficial when trying to convey complex information clearly and concisely.

Rather than seeing templates as restrictive, they can be viewed as a helpful starting point, ensuring that all essential points are addressed.

The Power of Storytelling

On the other hand, storytelling is crucial in pitching.

It’s not just about presenting information; it’s about engaging the investor emotionally and intellectually. This is where the pitch cycle model shines. By focusing on capturing imagination, introducing opportunities, driving the business argument, and asking for investment, this model emphasises creating a compelling narrative.

Investors often look for a strong emotional connection to the pitch. A well-told story can make the difference between a pitch that’s forgotten and one that’s remembered.

The pitch cycle model encourages founders to think beyond the template, emphasising the importance of engaging storytelling.

Finding the Balance

So, what’s the answer?

Is it time to ditch the traditional pitch deck template entirely? Not necessarily. Instead of completely abandoning the template, it might be more productive to use it as a foundation and then build upon it with personalised storytelling.

Templates can provide a clear structure, ensuring that no critical information is missed. At the same time, integrating a strong narrative can make the pitch more engaging and memorable.

The key is to blend the structured approach of the template with the dynamic elements of storytelling.

The Takeaway

While the pitch deck landscape is changing, the traditional templates still hold value.

They offer a structured approach that can be a lifesaver for many founders. The real challenge is to combine this structure with the creativity and personal touch that storytelling brings. By finding this balance, founders can create pitches that are both comprehensive and captivating, standing out in a crowded field.

So, before tossing out that old template, consider how you might adapt it to fit the modern pitch landscape.

Structure and creativity don’t have to be mutually exclusive; they can work together to make your pitch truly compelling.