We talked with three founders to get their thoughts on how artificial intelligence could impact them, as well as the companies they've founded.
In November 2022, OpenAI unveiled ChatGPT, the latest breakthrough in large language model AI that stunned the world with its ability to engage in free-form dialogue and tackle complex tasks.
This signalled a major inflection point - AI was no longer just a gimmick or narrow tool, but a technology posing radical implications for how humans work, learn, and create. As capabilities rapidly advance, experts predict AI will fundamentally reshape entire industries and business models in the coming years.
In this piece, we'll pitch three questions to three founders across different sectors. We want to know how they're strategising to harness AI's potential while bracing for the seismic shifts on the horizon.
Question One
"The industry I work in is hospitality tech and hospitality, in general, is traditionally known to be a slow adopter of tech but when we do adopt it, we stick with it, so I guess, we are all aware that AI is coming and in our specific sector ie Revenue Management, it is already here.
"As a Revenue Management software provider, we use AI to develop price recommendations and hotel performance predictions. Deep AI technologies will improve as we embrace more and more data points.
"Right Revenue is planning a lot of new innovation over the coming months which will see us move into more 'hotel verticals' - meaning that we will provide pricing and forecasting for a lot more than bedrooms. Watch this space!"
"The advent of AI technology is set to revolutionise how we approach productivity, particularly for individuals with ADHD.
"I have seen first-hand the struggles that people with ADHD face when it comes to managing their time, organising their tasks, and maintaining focus in a world filled with distractions.
"Traditional productivity tools often fall short in addressing these unique challenges, as they rely on a one-size-fits-all approach that fails to account for the neurodiversity of the human brain.
"This is where AI comes in– leveraging the power of machine learning and predictive analytics, we can create a truly personalised and adaptive productivity experience that meets the specific needs of each user."
"AI is already having a massive impact on the journalism industry. It's being used in so many different ways across newsrooms, with some being very cautious and others embracing it completely.
I believe that AI is going to change things in two main ways, maximising efficiencies in newsrooms, and making human-created journalism more valuable.
"There are so many opportunities for AI to assist journalists, from things like transcription to data analysis, to content personalisation. I think that the technology will help newsrooms and journalists to be more productive, letting AI take care of some of the time-consuming tasks so that the journalists can focus on the journalism.
"With regards to making quality journalism even more valuable, I think that the amount of AI-generated content that is already being produced and will become even more widespread will lead readers to seek out pieces that they know have been written by humans.
"Real, quality, researched and written articles will be sought after, and the human connection between author and reader will be even more important."
Question Two
"AI is already here in some sections of our industry - mainly focused around customer journey and personalisation.
"For example, some web designers and booking engine providers already personalise web pages, and present packages to guests based on their browsing journey through a website or (as an example) their country of origin etc.
"I do feel that this will become more prolific as more and more hotels start to trust this technology. Hotel guests are now expecting more personalisation and AI will be key to delivering this experience.
"Guests want to be remembered and recognised and their stay personalised around their individual needs and that will definitely become more widespread over the coming months and years."
"The potential for AI innovation in the ADHD productivity space is truly staggering. One area where we see enormous promise is in the realm of neurofeedback and cognitive training.
"Numerous studies have shown that individuals with ADHD often exhibit distinct patterns of brain activity, particularly in regions associated with attention regulation, impulse control, and executive functioning.
"By using AI to analyse these patterns in real-time, we can create highly personalised training programs that help users strengthen their cognitive skills and potentially build new neural pathways.
"Imagine a world where you could train your brain to be
more focused, more resilient, and more productive, simply by playing a series of AI-powered games or exercises."
"At Legitimate, we are going to continue to integrate AI into our products in an ethical, assistive way.
"We will listen to what our journalists and newsrooms want, and build based on their needs. We are already looking at how to develop our use of AI to support data analysis, to save journalists time going through large volumes of text.
"Content personalisation is another area that is being explored in the industry so we will keep an eye on that and see if there are tools we can build to equip our newsrooms with the best technology to engage and connect with their audience."
Question Three
"I have many! As everyone knows, AI is based on 'learned behaviour' and it needs millions of data points to be effective. As an industry, customer buying behavior is ever changing and AI doesn't always keep up with that change.
"Thankfully, to date, we have shied away from personalised pricing and by that I mean that AI could predict your customer demographic based on where you live, or perhaps your browsing and shopping history.
"That in itself has all sorts of privacy concerns for me and thankfully that is not currently happening. Will it in the future? I hope not but I can pretty much guarantee that someone out there is testing it as we speak!"
"While the potential for AI in the ADHD productivity space is undeniably exciting, it's important to acknowledge the challenges and concerns that come with any new technology. One concern is the potential for AI to be used in ways that are invasive or exploitative.
"As more and more data on users' behaviors and
preferences is collected, we must be vigilant in protecting their privacy and ensuring that their data is not used in ways that are harmful or unethical. This means being transparent about what data we collect, how we use it, and who has access to it.
"It also means giving users control over their own data and allowing them to opt-out of certain features or services if they feel uncomfortable."
"Bias and inaccuracies are always at the front of our minds when we are working with AI.
"There are so many examples of how models can make these worse. It is extremely important that the whole industry is educated around this. We advise all journalists and newsrooms to tackle this head-on by prioritising transparency and accountability in their AI systems.
"They should also invest in diverse teams to ensure their AI reflects a wide range of perspectives. And of course, keep a close eye on ethics, making sure that AI is always used in service of quality journalism and never as a shortcut or a replacement for human judgment."